Irish Whiskey maker Jameson is working with American rapper Bas in the next phase of their Jameson Connects: The Stay Inn campaign. As part of the project, Bas will help develop the careers of two new artists from Ireland and the US.
Bas selected artists Say 3, a US-based music producer, and Irish musician Loah, to take part in the project. As part of the mentorship, the musicians worked with Bas to produce a new track through a series of online workshops.
Bas said: “Throughout my career I have been lucky enough to find myself with amazing mentors, and this is something I have always been truly thankful for.
“I never underestimate the impact that this has had on my journey as an artist, and I believe it is essential to open up your experiences and share your successes with other aspiring artists so that they can learn from them, and are given the same opportunities.”
The Jameson Connects: The Stay Inn campaign was created to keep Jameson fans entertained during the on-going crisis via online quizzes, drinks recipes, and virtual gigs.
The #JamesonConnectsBas platform was launched by the rapper and the Irish Whiskey brand to help create a digital mentorship program to support musicians during the crisis. The project came about after Bas was forced to postpone a series of youth music workshops in Sudan due to the pandemic.
Brendan Buckley, international marketing director at Irish Distillers, said: “As the global leader in Irish whiskey, Jameson prides itself on bringing people and communities together. Jameson Connects: The Stay Inn is an extension of this, celebrating the diversity and talents of our whiskey fans. We are delighted to be partnering with Bas once again and look forward to following the musical journey of each of the artists.”
