Jameson knows exactly what we all need for Christmas in 2020, a tree made of Whiskey bottles. The iconic Irish brand has introduced the Jameson Whiskey Tree, which stands at nine feet tall and features a lighting system that makes the 130 – unfortunately empty – Jameson bottles light up.
The limited-edition trees are inspired by the spirit of John Jameson and really might be the perfect tree for 2020. Hopefully, they bring a little extra cheer and a couple smiles around the yule log.
“Place our Jameson Whiskey Tree in your window and your neighbors will be green with envy, guaranteed,” said Angelica Scibilio, Brand Director of Jameson. “We understand the holidays are different this year, and we hope our legendary trees will give a few lucky consumers some extraordinary holiday memories with friends and family.”
Only seven Whiskey Trees will be made available, but in good news they are free and almost anyone can enter to win one. All you have to do is head over to the official contest page, and tell Jameson why you deserve to bring home a Jameson Whiskey Tree to share with your friends and family this year.
The Jameson Whiskey Trees will be delivered the first week of December – typically the most popular time to purchase a holiday tree – to stay true with annual traditions. In addition to the tree, winners will receive a gift card to enjoy this holiday season.
In October, Jameson brought back its iconic “Lost Barrel” ad as part of its “Legendary Tales” campaign. In a year when everyone could use a good story and an equally good bottle of Whiskey, the resurfacing of the beloved advert is a welcome sight. A month earlier, Jameson teamed up with Eight Degrees Brewing to release a stout barrel-finished expression of Jameson Crested Irish Whiskey.