Angel City Football Club (ACFC) has announced Jane Walker as the team’s founding and exclusive spirits partner. This partnership is a first for Jane Walker in sports and marks the brand’s ongoing commitment to women who have pushed boundaries and blazed trails to achieve monumental firsts.
In honor of the partnership, ACFC will be producing a Jane Walker content series that showcases the firsts the team has achieved to-date, including being the first National Women’s Soccer League team in Los Angeles and the first majority women-founded, owned and operated pro-sports team, and toast to the many firsts to come. Come Spring 2022 when the team takes to the pitch as part of the National Women’s Soccer League, adult fans will also be able to celebrate at the stadium with custom Jane Walker and Johnnie Walker gameday cocktails and take part in other activations.
“This team has already created so many firsts for women in sports that are making headlines and enabling people to rethink the approach to ownership, partnership, and more,” said said Sophie Kelly, SVP of Whiskies, Diageo North America. “Jane Walker by Johnnie Walker is proud to sign on as ACFC’s official spirits partner so we can celebrate their many achievements and help fuel and ignite everything they hope to achieve in the future. We are thrilled to join them on this journey and continue to mark these moments together for their incredible LA fan base and beyond.”
“Angel City is passionate about breaking down barriers and elevating women, and we are thrilled to welcome Jane Walker in this shared pursuit,” said Julie Uhrman, Founder and President of ACFC. “This announcement is only the beginning of many firsts for the team that we plan to celebrate together, and we can’t wait to bring this incredible partnership to life!”
Through the Angel City Sponsorship Model, Jane Walker and ACFC will collaborate to re-allocate a portion of the value of their sponsorship to help create more opportunities for women to achieve their goals. Together with ACFC, Jane Walker will continue its support of women-owned business funding marketplace, IFundWomen. The partnership will provide grant funding to Los Angeles based businesses identified in collaboration with ACFC and will be announced throughout the partnership, with the inaugural grant recipient given to MODEFYwear.
Entrepreneurs looking for support, should apply at www.ifundwomen.com/JaneWalker.
For more information on ACFC, head over to its official website.
In December, Jane Walker by Johnnie Walker has introduced its ‘First Women’ campaign.