Jason Derulo has joined Bedlam Vodka. The singer-songwriter joins the Graybeard Distillery brand as a partner at the same time as the company announced its Vodka is now available for purchase through Amazon in select states, local retailers across the United States, and directly through the company’s official website.
Jason Derulo joins the senior management team at Bedlam Vodka to propel the company’s aggressive strategic direction and branding.
“Bedlam has been my vodka of choice since being introduced to it in 2017,” said Derulo. “Teaming up with the executives of such an amazing brand and being able to be an integral part of the marketing team was a no-brainer for me. It’s truly a unique vodka and the smoothest I’ve ever had. I want to help introduce people all over the country to Bedlam so they’re able to cheers with me.”
Derulo’s newest songs “Love Not War” and viral TikTok sensation “Savage Love” are dominating the charts. He was recently named the top celeb on TikTok by ABC News. Derulo has reached 15 billion combined global streams, close to 7 billion YouTube views, and worldwide singles sales well in excess of 190 million.
“Adding Jason’s intellect and energy to our team is the exact ingredient Bedlam needed to continue to shake up the vodka market,” said Brandon Evans, CEO of Bedlam Vodka. “He’s a powerhouse singer and songwriter who understands how to perfectly blend substance with style, which encapsulates our brand. I am extremely excited to work with Jason as his creativity helps direct our mission, which is to let consumers know that there is a better alternative to your typical medicinal tasting vodka. Our motto at Bedlam is ‘Live Rebelliously’ and Jason is the perfect partner to bring that to life.”
Bedlam Vodka is distilled in Durham, North Carolina at Graybeard Distillery. The spirit is on sale for $26 per 750ml bottle.