Joe Jonas has teamed up with ready-to-drink cocktail company Ohza to launch his own product line, Fizzy Sangria. The musician has also joined the brand as an investor.
Fizzy Sangria is the original canned mimosa company’s first product line extension. Joe’s Fizzy Sangria, made with 100% real juice and sparkling wine, is offered in two flavors: Red and White.
“Joe is pleased to have made a personal investment into Ohza, formalizing his involvement with the company and is excited to lead various marketing elements of Fizzy Sangria, alongside Ohza’s team, supporting the brand across the country,” said a press release.
The launch of Fizzy Sangria marks the arrival of the first sparkling and ‘better-for-you’ premixed sangrias on the market. Crafted with sparkling wine and real juice, Fizzy Sangria is up to 60% fewer calories and 80% less sugar than a typical sangria made at home or by your local bartender.
“A long-time in the making, I am so pumped to bring Fizzy Sangria to life alongside the team at Ohza,” says Joe Jonas. “Sangria is my favorite beverage and I‘ve been perfecting my recipes for years serving to friends & family poolside and at any gatherings. Not only is my Sangria delicious, but it’s also great to serve for any occasion. As one of the most consumed cocktails across the country and around the world, I couldn’t be happier to introduce Fizzy Sangria. I look forward to having a lot of fun supporting and building the brand.”.
“Simply put, this is a match made in heaven,” commented Ryan Ayotte, founder of Ohza and Chairman of Simple Skiff Beverages Inc. “Joe’s personality and aesthetic are a direct match with the Ohza vibe. After we first connected, I instantly knew this would be a perfect partnership. The addition of Fizzy Sangria to Ohza’s existing core offerings is perfect, as there’s clear whitespace and it’s a natural extension of what we already offer. We couldn’t be prouder to have Joe join our company.”
Fizzy Sangria will launch nationwide in bars, restaurants, and a variety of national grocery chains and independent beverage stores via Ohza’s distribution agreements with Southern Glazer’s Wine & Spirits, Breakthru Beverage, Columbia Distributing, and other fine independent distributors. Fizzy Sangria will also be available to ship direct-to-consumer nationwide via the brand’s official website for $9.99 per 4-pack via 12oz standard cans.
