Jose Cuervo is bringing the “world’s first” tequila taproom to London and Bristol next month. The iconic agave spirits brand is billing the pop-up bar as the “most vibrant taproom ever created.”
Jose Cuervo Tequila Taproom will run as a pop-up in London over the weekend of September 10-12 and then in Bristol from September 17-19.
“We are launching the world’s first tequila taproom in London and Bristol,” said the brand. “Served from kegs and delivered through an authentic tap system, the pop-up will see some of the nation’s favourite tequila cocktails given the full taproom treatment adopting quirky off-the-wall monikers.”
“The Jose Cuervo Tequila Taproom will emit explosions of colour throughout the space ensuring every corner provides an ‘Instagrammable’ moment,” says the brand. “It will be the most vibrant taproom ever created! Very on trend this summer if you ask us. With brightly coloured furniture, bold and vibrant wall art, and an unmissable colourful tap bar, it is set to brighten up the end of summer! To top it all off, there will also be table games and top-quality DJs banging out tune after tune.”
The taproom will be serving up plays on everyone’s favorite tequila cocktails. The Margarita has been swapped out for a ‘Marg My Words’, the Tequila & Tonic has been transformed into a ‘Mexican Dynamite’, a Tequila & Lemonade is dubbed a ‘Luchador Lemonade’, a Tequila & Soda will be known as ‘Soda El Dorado’, and a traditional Paloma has been reinvented as ‘Playa Del Paloma.’
The Jose Cuervo Tequila Taproom will have in-house Tequila Educator, Oliver Pergl, on-hand to provide visitors with a tequila masterclass. This masterclass will offer fans the opportunity to one-up and impress their friends when it comes to their tequila knowledge. Event-goers can book masterclasses in advance, just follows the brand’s UK Instagram,
“Jose Cuervo’s ethos is ‘Refresh Your Horizon’ and the tequila taproom just does that! Tapping into the trend of taprooms, especially their cool, counter-culture spirit and innovative nature, has allowed us to change how people equally view tequila,” said Pergl. “It’s not just about doing shots to level up and round off your night, it’s also about enjoying delicious cocktails and long serves throughout your time out with friends.”
The free to enter pop-up kicks-off in Shoreditch, East London from Friday, September 10 to Sunday, September 12, before packing up the tequila taps and heading off to Bristol for the 17th thru 19th.