Jura Whisky has announced the arrival of Jura 12 Year Old to the United States. The latest addition to the Island distillery’s family of whiskies joins the 10 Year Old, Seven Wood, and 18 Year Old.
Shaped by an unbreakable bond between the island, its people and the distillery, Jura 12 Year Old. is a “characterful single malt, like the islanders who make it,” according to the brand. Crafted in exceptionally tall stills, before being matured in American White Oak ex-Bourbon barrels and finished in hand selected, aged Oloroso Sherry casks, the Scotch unites sweet warmth with rich flavors and fruity notes.
With an intense honeyed sweetness, sine single malt is described as a “full-bodied and vibrant expression of Jura” that “is likely to appeal to sweet-toothed sippers.” It delivers warm spice and banana, freshly ground coffee, alongside dark chocolate with soft citrus.
“We’re delighted to welcome Jura 12 Year Old to the Jura range here in the US, particularly at a time when it is the fastest growing single malt brand,” said Chris Watt, President at Whyte & Mackay Americas. “Since the launch of our 10 Year Old expression in 2017 and its rising popularity as a mixable malt, the appetite for Jura Whisky has grown exponentially with fans in the US, and this increase in demand has led to the continued expansion of the range in the US portfolio.
“Jura 12 Year Old is an excellent opportunity for those who already love Jura to try a more intense character, to discover an expression that still embodies classic Jura characteristics, but captures an intense vibrancy thanks to its maturation.”
Jura 12 Year Old is now available from specialist liquor stores throughout the United States, and is priced at $49.99.
In March, Jura unveiled a Rum Cask Finish single malt Scotch whisky. The new offering from the Whyte & Mackay-owned brand is the third expression in the Jura Cask Editions range, following a Sherry cask-finished bottling, known as the Winter Edition, and a red wine cask-finished single malt.
