Katy Perry and Master Distiller Morgan McLachlan have unveiled De Soi Très Rosé, a new rosé-inspired, ready-to-drink canned apéritif. The non-alcoholic drink “evokes the ritual of sparkling brut rosé while offering notes of bright red fruits and subtle florals,” says a press release.
“With Très Rosé, we wanted to create a flavor that truly embodies the feeling of summer. Each sip takes you to a sun-drenched beach, a sparkling pool or a tropical island paradise,” says Perry. “As someone who loves creating magical experiences, I can’t wait to share Très Rosé as a refreshing and delicious way to seize the fun of summer.”
De Soi Très Rosé is created for those looking for a lighter alternative to a more traditional bitter apéritif. Made from a blend of adaptogens including lively lion’s mane combined with soothing saffron, the new drink looks to impart balanced flavors and feelings. It comes in convenient ready-to-drink cans featuring playful patterns and shades of pink.
Inspired by the French ethos of pleasure with restraint, De Soi is an alternative to alcohol powered by all natural adaptogens.
“Très Rosé draws inspiration from the delicate profile of rosé, and elevates the experience with the subtle layering of mindfully selected botanicals,” says McLachlan. “We carefully composed Très Rosé to bring the familiar feeling of enjoying a glass of rosé to the modern consumer seeking an occasion-worthy drink that is at once sophisticated, celebratory, and reflects their wellness standards.”
Très Rosé joins De Soi’s current flavor lineup, including Golden Hour made with lemon balm and L-theanine; Champignon Dreams, a bitter but balanced pour made with reishi mushroom and passion flower; and Purple Lune, a rich and sensual elixir made with ashwagandha and tart cherry.
De Soi Très Rosé is available at select retailers nationwide as well as the brand’s official website.
