Kendall Jenner has unveiled the latest addition to her 818 Tequila range, Eight Reserve by 818. The new offering is an ultra-premium Añejo Reserve that will be made available for purchase on September 19.
The debut of Eight Reserve by 818 marks an expansion for the brand to new consumers. This comes on the heels of the company’s first year successes, including becoming the best-selling new spirit brand of 2021 in the United States.
Developed in the heart of Jalisco, Mexico, the new Eight Reserve by 818 tequila is a blend of one-year-old Añejo and extra Añejos as old as eight years. The combination of these liquids creates a level of complexity, softness, and depth rarely found among agave spirits. The result is an elegant expression that is smooth and rich, made to be enjoyed neat.
“The launch of Eight Reserve is a milestone moment for the 818 Tequila brand,” said Kendall Jenner. “We are constantly looking to innovate and with this new liquid we are building on what makes 818 Blanco, Reposado, and Añejo so beautiful and complex and taking it to the next level. It’s been incredible to work alongside our team in Mexico to develop Eight Reserve.”
Eight Reserve comes in a handmade ceramic decanter produced by artisans in Pachuca, Mexico..
“Our Eight Reserve Tequila Añejo is a blend that is as harmonious as it is unique,” said David Yan González, Director of Tequila Operations at 818 Tequila. “Aged in French and American barrels, the Tequila is a masterful Añejo blend that is wonderfully rich and layered. We’re proud to introduce this delicious product.”
Eight Reserve by 818 will retail for $200 per 750ml bottle, and will be available in New York, Texas, Florida, Nevada, Illinois, and California on September 19. More states are set to launch through the end of the year. The tequila will also be available to order online through alcohol marketplaces, including ReserveBar, or via the brand’s official website.