While the Kentucky Derby may be without its useful fanfair and pageantry, Woodford Reserve is making sure there’s still some celebrity-related flair via a livestream event. Dubbed “Derby Does Hollywood,” the event will create a virtual version of the red carpet in Hollywood. Making things even better, it’s all for a good cause.
The hour-long “Derby Goes Hollywood” will livestream on Derby Day this Saturday and will feature guests including Julz Tocker (Dancing with the Stars), Erik Miles (VH1 Love and Listing) and celebrity mixologist Charity Johnston, among others. Viewers will peek into the celebrity homes to see how they celebrate the Greatest Two Minutes in Sports.
The event also benefits Mini-Therapy Horses, a non-profit charity in Los Angeles, where trained miniature horses visit and provide comfort to those in crisis. This volunteer-run charity exists solely on donations.
The Hollywood event will stream on Saturday, September 5th from 3-4 pm EST on Woodford Reserve’s Facebook page, in addition to KNEKT.tv based in Los Angeles. The direct link will go live shortly before the broadcast.
Woodford Reserve is the presenting sponsor and official Bourbon of The Kentucky Derby. Derby Goes Hollywood was curated and produced by Martin Vanegas Agency in Hollywood.
Last month, the Bourbon brand launched its “Spectacle for the Senses” campaign in the run up to horse racing’s biggest annual event. The campaign highlights the 200+ different flavor notes in the famed Bourbon Whiskey and celebrates the spirit as a “spectacle for the senses.”
Earlier in the month, Woodford Reserve announced the 2020 Woodford Reserve $1,000 Mint Julep Cup program will honor and celebrate Diane Crump, the first woman to ride in the Kentucky Derby. Proceeds from the cup sales will be donated in Crump’s honor to the Permanently Disabled Jockeys Fund.
Earlier this year, the brand released its new Five Wood Whiskey. The newest limited edition spirit from the Brown-Forman brand got its name from the five different barrels it was matured in over the course of its life: American oak, Oloroso Sherry, Amontillado Sherry, ruby Port, and tawny Port barrels.