Ketel One Vodka is returning for the third consecutive year as the Official Spirits Partner of the 72nd Emmy Awards. This year, the Dutch spirits brand is partnering with Billy Porter, Cocktail Courier, and Charles Joly to deliver an at home viewing and drink experience that also gives back to the community and encourages inclusion.
As part of the brand’s commitment to create a world where all are seen and heard as equal, Ketel One is donating to organizations that champion representation in Hollywood and beyond, an initiative about which the brand is passionate and which is also close to Tony and Grammy winner Billy Porter’s heart. Continuing its relationship with GLAAD and their work to accelerate acceptance for LGBTQ+ people, Ketel One will host a conversation between Billy Porter and GLAAD leading into Emmys weekend, where they will discuss the importance of representation in entertainment, and celebrate the diverse voices and personalities of those who make the industry so special. The conversation will be hosted on GLAAD’s Instagram page the week of September 14.
Via a partnership with Cocktail Courier, Ketel One has created a bespoke Emmys cocktail kit that consumers can purchase this season, and on behalf of Billy Porter, Ketel One Vodka will make a donation to NAACP Legal Defense and Educational Fund, Inc., to support their mission to secure the political, educational, social and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all. This donation comes in addition to the establishment of Diageo’s $20 Million Community Fund, as part of its commitment to supporting the Black community and diverse representation.
The Ketel One Vodka x 72nd Emmy Awards Cocktail Kit will feature the Seven Minute Martini, a cocktail crafted by Diageo Reserve World Class award-winning mixologist Charles Joly. The cocktail kit is complete with everything needed to drink while enjoying Emmy nominees and the award show, including fresh ingredients, an option to add a French press for cocktail infusing, and of course, Ketel One Vodka, enabling viewers to toast to the stars with a cocktail in hand.
“In years past, not only were we able to bring delight to Emmy nominees and winners by serving them from the other side of the bar, but we also provided the same elevated experience to viewers nationwide. This year, we wanted to create a cocktail experience that is just as marvelous while also giving back,” says bartender Charles Joly. “With the 2020 cocktail collection, people at home can up their home bartending game for an award-worthy drink experience. You can create great drinks by using ingredients you already have available at home, taking classic cocktails you know and love from conventional to marvelous.”
The limited-edition Ketel One Vodka x 72nd Emmy Awards Cocktail Kit is now available nationwide for purchase on Cocktail Courier. The Seven Minute Martini isn’t the only signature cocktail this Emmys Season. Mixologist Charles Joly’s 2020 cocktail collection features a cast of marvelous cocktails, all easy to recreate from any home bar. Each original serve is composed of familiar ingredients that can be sourced with minimal effor.
The Ketel One Family Made Vodka X Emmy Cocktail Collection includes:
- Seven Minute Martini – A striking presentation with no master mixology required, this infused drink transforms over the course of seven minutes, providing new delight in every sip
- Hollywood Mule – This marvelous take on a classic mule swaps ginger beer for ginger kombucha, combining it with seasonal fruit and herbs for a crisp, fresh-tasting award-worthy cocktail
- Double Brewed Espresso Martini – Cold brew, stout and cacao meld seamlessly with Ketel One Vodka for an unexpected take on the espresso martini
The 72nd Emmy Awards will air live on Sunday, September 20 (8:00-11:00 PM ET/5:00-8:00 PM PT).