Last year, rock and roll icons Kiss unveiled its own spirits line, Drink It Up by Kiss. Now the band is bringing its drinks portfolio to the US.
Having already sold over 100,000 bottles across Europe, Japan and Australia, the master-blended portfolio of premium gin and rum will be available starting November 15th across 25 states. This liquor portfolio with its unparalleled craftsmanship and exceptionally smooth taste, was created by fans, for fans. Drink It Up by KISS is a collaboration between the band, their licensing agent, Epic Rights, and the spirits producer Brands for Fans.
Kiss enters the US spirits market with five offerings: Premium Distilled Cold Gin, Black Diamond Premium Dark Rum, Detroit Rock Premium Dark Rum, and new limited-edition Monstrum Ultra Premium Dark Rum, ranging from $33.99-$159.99.
“From Monstrum to Cold Gin, we wanted each spirit in the portfolio to reflect the energy of our band,” said Paul Stanley. “We didn’t just slap a label on and call it a day, we’re proud to say that each bottle in the Drink It Up By KISS portfolio was carefully curated and each unique spirit has earned its name.”
Each spirit for Drink It Up by Kiss was created by a globally recognized, in-house master blender who developed an award-winning product line with a distinct taste profile.
Check out details on the full lineup below:
- Kiss Black Diamond Premium Dark Rum: The rum has a marked oak-character, thanks to the rum’s 15 year barrel ageing process, leading to a slightly spicy finish.
- Kiss Detroit Rock Premium Dark Rum: For something a little stronger and more complex, there’s the Detroit Rock Dark Rum. This pays homage to the hit song Detroit Rock City and is bottled at 45% ABV with a clear barrel finish, for a sophisticated and full-bodied taste.
- Kiss Monstrum Ultra Premium Dark Rum: Named after the Latin word for ‘monster,’ the this rum lives up to its title as a monstrously exceptional rum. It’s the newest and boldest addition to the portfolio that’s not to be missed. The high-end and specially selected rum is barrel aged over 14 years. It has a well-balanced finish that highlights the uniquely crafted blend which has no added sugar or flavorings.
- Kiss Premium Distilled Cold Gin: In tribute to the iconic 1974 Kiss song and the band’s hometown of New York City, there’s Cold Gin. It offers classic gin tones like juniper, citrus, and herbs on the palate, and is a product of a five-time distillation process.
For more information, head over to Kiss’ official website.
