Lady Gaga is the new face of Dom Pérignon. The pop star and iconic Champagne house announced a new advertising campaign, limited edition bottles and a sculpture designed by Gaga herself.
The luxury Champagne brand announced the linkup — which is described as an “artistic venture” — today with a teaser image and video introducing the campaign. “Their tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely,” said Lady Gaga in the Instagram video. “And I am thrilled that we will be able to celebrate this together.”
Lady Gaga and Dom Pérignon will be launching the limited edition bottles and the sculpture on April 6. The alliance is a “celebration of how pushing boundaries of creation, constant reinvention and passionate dedication to one’s craft can elevate us, individually and collectively,” according to the press release.
The collaboration will also benefit Gaga’s Born This Way Foundation, which encourages a kinder world by supporting the mental health of young people through programs, conversations and strategic, cross-sectoral partnerships.
Back in December, Lady Gaga made waves in the snack food world with bright pink, limited-edition Chromatica Oreos with a green creme filling.
Lady Gaga is the latest in a long line of celebrities that have been their way into the drinks world recently. Earlier this month, Jamie Foxx bought BSB Brown Sugar Bourbon. He will guide the creative direction and lend his entrepreneurial spirit to help further the expansion of the brand.
In February, Kendall Jenner officially launched her own Tequila, 818 Tequila. “For almost 4 years i’ve been on a journey to create the best tasting tequila,” wrote the model. “After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING…3.5 years later i think we’ve done it! this is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon.”