Lady Gaga has designed a limited edition jeroboam of Dom Pérignon rosé 2005 in collaboration with fashion director Nicola Formichetti, which is being described as a “sculpture.”
The Lady Gaga Dom Pérignon sculpture comes with a veil that enfolds the pink single-harvest Champagne. Just 100 of the bottles have ben created and will be displayed in flagship Dom Pérignon locations. Eventually, they will be sold, with all profits going to the Born This Way Foundation, which Gaga launched in 2011 with her mother, Cynthia Germanotta.
Over the next two years, Dom Pérignon and Lady Gaga will reveal further designs from their collaboration, with limited edition cases for the 2010 Vintage and Rosé 2006 due to be released this autumn.
Last week, the pop star and iconic Champagne house announced a new advertising campaign, limited edition bottles and the above discussed sculpture designed by Gaga herself.
The luxury Champagne brand announced the linkup — which is described as an “artistic venture” — with a teaser image and video introducing the campaign. “Their tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely,” said Lady Gaga in the Instagram video. “And I am thrilled that we will be able to celebrate this together.”
The campaign has been shot by British fashion photographer Nick Knight, and has been called “The Queendom.”
Lady Gaga and Dom Pérignon launched the limited edition bottles and the sculpture on April 6. The alliance is a “celebration of how pushing boundaries of creation, constant reinvention and passionate dedication to one’s craft can elevate us, individually and collectively,” according to the press release.
Lady Gaga is the latest in a long line of celebrities that have been their way into the drinks world recently. Earlier this month, Jamie Foxx bought BSB Brown Sugar Bourbon. He will guide the creative direction and lend his entrepreneurial spirit to help further the expansion of the brand.