Licor 43 has joined the canned cocktail/RTD conversation with the release of Cocktail 43 Fresco. The effervescent liqueur and fruit juice combinations will come in two flavors, lemon and berry, and will first appear in the Netherlands, before expanding to other markets.
Cocktail 43 Fresco will come in at 5.6% ABV and cost $2.80 USD. The Zamora Company-owned liqueur brand has yet to give details about rolling the canned cocktail product out to other countries.
Global marketing and innovation director for spirits at Zamora Company Julian Fernandez said: “Cocktail 43 Fresco is our first ever RTD liquid in the history of our company, which has, over the last 70 years, successfully combined liqueur knowledge and innovation with an anticipation of growing demand for delicious low-alcohol options from quality, natural ingredients in convenient formats.
“The product is inspired by our Spanish roots, packaged in a premium, bespoke bottle with a liquid that offers the signature flavours of our Licor 43 Original blended with real fruit juices to deliver a delicious, fresh taste.
“Natural ingredients are at the core of our brand, and Licor 43 is a trusted name around the world, so we are continuing to bring dynamism and excitement to new and existing markets – just as we did in our previous innovations when we combined Licor 43 and tiger nuts for our horchata dairy-free and vegan expression, and premium rare coffee from the Canary Islands for Licor 43 Baristo.”
Made exclusively in Cartagena, Spain, Licor 43 is the world’s top selling Spanish liqueur. Diego Zamora founded the company in 1946. Licor 43 bases their recipe on Liqvor Mirabilis (marvellous liquid), a golden, aromatic drink that has been made in the area since at least 209 BC, and continued to be produced in the area’ after its capture by Rome despite being banned. As of 2011, it is the fastest growing premium liqueur in the world.