Festival passes for London Cocktail Week 2020 are officially on sale. The largest city-wide celebration of cocktails in the world, this year’s event has been extended to the entire month of October, making it the preeminent mixed drinks affair to date.
Five spirits giants–Brown-Forman, Diageo, Edrington-Beam Suntory UK, Moët Hennessy and Bacardi Ltd–along with 30 individual drink brands have come together to help London’s cocktail bars get back on their feet.
£15 festival wristbands are valid for the entire month of October and unlock access to £6 Signature Serves in hundreds of London’s best bars – each of which have been hand-picked by the organisers for excellence. This year’s festival is specifically championing bars who are committed to their customer safety and will be highlighting venues who are ticking all the boxes with regards to face coverings, cleanliness and distancing protocol.
There will be a month-long schedule of physically distanced, ticketed events. Some venues will also host immersive pop-ups or extended special menus curated especially for London Cocktail Week 2020.
Those not quite ready to venture out or not London-based can still get involved as many of the tastings and masterclasses will be available to access digitally, plus there will be the opportunity for people to enjoy quality drinks from the comfort of their home with a spotlight on at-home cocktail delivery.
London Cocktail Week 2020 festival passes can be purchased through the official website and will be available to collect from any of the participating bars once the festival begins. London Cocktail Week is set to take place October 1st through 31st. If there is a second lockdown, however, it will postpone or pause in line with government advice. In that case, tickets will be fully transferable or refundable if preferred.
Truly, the UK drinks industry has come together in a way not seen anywhere else in the world to help London’s cocktail bars get back on their feet.