London wine club 67 Pall Mall is set to open a new wine club in Burgundy in May 2023. The new property promises to “house one of the most extensive wine lists in the Côte d’Or,” according to the club’s founder, Grant Ashton. The news was announced on Sunday to coincide with the 161st Hospices de Beaune Wine Auction.
The Burgundy-based 67 Pall Mall will be located in the city of Beaune, the region’s wine capital, situated between Lyon and Dijon. It will be the fourth in the group, following properties in London, Singapore, and Verbier, which is set to open next month in time for the ski season.
67 Pall Mall Beaune is set to be located at Hôtel Moyne-Blandin, 40 Rue Maufoux, which is currently a private residence. The ground floor will be home to a public bar à vin and restaurant, with the listed upper floors reserved exclusively for members of the club. The kitchen will offer “a lighter, modern style of Burgundian cuisine, as always with wine at the heart of the offering,” said Ashton.
Additionally, 67 Pall Mall will be “working closely with the local authorities, both municipal and vinous to ensure the club becomes a part of the Burgundian community, as we continue on our mission to bring 67 Pall Mall Members more locations to discover and enjoy great wine,” said Ashton.
The club will be selling a limited number of equity life memberships of 67 Pall Mall Beaune. It is also set to open a Bordeaux club, but is yet to announce the location.
For more information, head over to 67 Pall Mall’s official website.
