Malibu is breaking up the long, cold winter with the release of its latest flavored rum, Malibu Peach. The new offering delivers the taste of sweet yellow peaches, bringing a bit of summer to even the chilliest parts of the year.
Now available at retailers nationwide in 50ML, 750ML, 1L and 1.75L bottles, the new rum arrives with an ABV of 21%. The brand recognizes trying it in a Malibu Peach Rum Punch cocktail made with 2 parts Malibu Peach, 4 parts Orange Juice, 1⁄2 part Lime Juice and a Peach Wedge to garnish.
“Malibu is all about the ‘Do Whatever Tastes Good’ mindset, no matter the time of year, so what better way to bring the summer vibes than with Malibu Peach,” said Devaunshi Mahadevia, Brand Director of Marketing, Malibu. “With peach being a top five summer flavor, we’re excited to introduce this innovation to the Malibu portfolio and to consumers just in time for the warmer months.”
Along with the new Malibu Peach Rum, the brand is introducing the flavor to its line of Malibu Cocktails in a Can. Malibu’s Cocktails in a Can are premixed premium cocktails made with natural flavors and white rum. Also available in Piña Colada, Strawberry Daiquiri, Pineapple Bay Breeze, and Watermelon Mojito, these convenient, on-the-go drinks provide consumers with that great Malibu taste without the fuss. Available at retailers nationwide in 12oz cans, Malibu Cocktails in a Can have an ABV of 7%.
Peach joins Watermelon, Pineapple, and Strawberry in the brand’s portfolio along with Malibu Original.
To learn more about the new offering, head over to the brand’s official website.