NewsMaluma Teams Up With Hennessy For Limited-Edition V.S.O.P. Cognac

Maluma Teams Up With Hennessy For Limited-Edition V.S.O.P. Cognac

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Hennessy has teamed up with Latin global superstar Maluma for the release of Hennessy V.S.O.P Limited Edition by Maluma. This limited-edition bottling “encapsulates his ever-evolving perspective and constant strive for reinvention,” according to the brand.

Maluma, who has partnered with the Cognac brand since 2019, breaks ground as the first recording artist to ever collaborate with Hennessy on a limited edition bottle, representing a testament to Hennessy’s “Never stop. Never settle.” brand ethos and a celebration of the impact of Latin culture on art, music, and fashion. It’s the artist’s first time ever designing a bottle, where his essence and global influence are reflected in the neon hues and shapes.

Maluma Hennessy V.S.O.P Limited Edition bottle box

“For me, having the opportunity to be the first recording artist to design a Limited-Edition Hennessy V.S.O.P bottle is a representation of never stopping and never settling to represent our Latin culture globally with passion, dedication, and honor,” shares Maluma. “Our beautiful diverse and blended Latin culture inspired the vibrant colors and tones of my design for the bottle. I wanted to represent the warm hospitality of our people and how we enjoy life through music, family values, and our culture’s history.”

“Hennessy has a long history of championing and celebrating those who push the limits of potential, and Maluma’s journey is the perfect personification of our brand ethos.” said Jasmin Allen, Senior Vice President, Hennessy US. “With this collaboration, we continue our legacy embracing Maluma’s expansive perspective in this Hennessy V.S.O.P limited edition – where quality meets unapologetic originality.”

The Hennessy V.S.O.P Limited Edition by Maluma design is available nationwide for a limited time for $64.99. A collectible edition – featuring a bottle glorifier – will be available for pre-order on ReserveBar.

Last year, Hennessy partnered with media artist and director Refik Anadol for the 2021 V.S.O.P Privilège Limited Edition, which boldly recasts its savior-faire in an unexpected new dimension.

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