Martell Cognac has launched Cordon Bleu The Audacious Voyage. The new Cognac from the Pernod Ricard brand arrives as a global travel retail-exclusive to mark Chinese New Year and celebrates the year of the tiger.
Made from a blend of more than 100 eaux-de-vie from the Borderies area, Martell Cordon Bleu The Audacious Voyage offers notes of stewed prunes soaked in Earl Grey tea and is described as aromatic and characterful with aromas of dark chocolate, pink peppercorns, pineapple and mango.
“We know that a gift to mark the new year is more than an exchange, but a way to connect with loved ones across the globe,” Liya Zhang, vice-president of marketing for Pernod Ricard global travel retail (GTR). “We are excited to be part of these connections and celebrations with our new Martell Cordon Bleu limited time, duty free exclusive, and to share the free spirit of the Maison Martell with Cognac lovers around the world.”
The bottling design encapsulates “Martell’s ambition for prosperity and dynamism,” while also paying tribute to the brand’s history. First launched in 1912, Martell has experienced a journey to reach Cognac connoisseurs across the world. The name Audacious Voyage reflects the free spirit of the Cognac house and international reach.
The Martell Cordon Bleu The Audacious Voyage gift box is available to purchase in airports across Asia, including Hong Kong International Airport, Taipei, Macau, Hainan, Changi, Kuala Lumpur International Airport, Bangkok and Vietnam for $250 per one-liter bottle.
This year, Pernod Ricard GTR is marking Chinese New Year across all of its retail spaces in Hainan, with in-store activations combined with Chinese paper-cutting art and new launches.
The cross-portfolio activations spotlight the Martell Cordon Bleu and Royal Salute 21-Year-Old Chinese New Year limited editions, in Haikou Meilan Airport, Dufry Mova Mall, Lagardère Duty Free Shopping Complex and CDFG Haitang Bay International Shopping Centre.
Last year, the Cognac brand teamed up with Janelle Monáe to launch a new campaign “Soar Beyond the Expected,” featuring the brand’s Martell Blue Swift.