‘Merican Mule has launched its new seasonal can, the Fire Mule. The new canned cocktail from the Connecticut-based brand is made with Bourbon whiskey, proprietary ginger beer, and all-natural cinnamon.
Described as, “Smooth and bold, with notes of sweet cinnamon and a hint of spicy heat,” the ‘Merican Mule Fire Mule canned cocktail is well-balanced with a kick, and an ideal way to warm yourself up this winter and holiday season. Best enjoyed cold and straight from the copper can or a copper mug for the full Mule experience, the new RTD offering is malt-free and features zero artificial flavorings.
“At ‘Merican Mule, we’re all about reinventing the classics (classic cocktails, that is!). We launched out of the pursuit of our very own ‘Merican Dream and truly believe the sky’s the limit when it comes to our top-notch, bartender-quality Mules,” said ‘Merican Mule CEO, Dean Mahoney. “When thinking about our next Mule flavor, we knew instantly that a cinnamon whiskey cocktail was a must for the upcoming season. We cannot wait to kick 2020 aside and welcome 2021 with our new Fire Mule alongside our customers!”
Fire Mule joins a lineup of five canned cocktails including the flagship Moscow Mule (Vodka), Mexican Mule (Tequila), Tropical Mule (Rum), Southern Mule (Bourbon), and seasonal Pumpkin Spice Mule (Vodka).
‘Merican Mule Fire Mule is currently available for purchase in a four-can pack for $12.99-14.99 at over 2,000 retail locations, including Total Wine & More, Bevmax, Whole Foods and Target in New England and the Southern United States. It is available online through Drizly.com and also on the company’s website.
Last month it was announced that the Bishop family joined the ‘Merican team as both active investors and advisors. The Bishop family is known for building major consumer brands, including SoBe Beverages and Blue Buffalo.