Michael Jordan’s Cincoro Tequila Unveils Fifth Expression, Cincoro Gold

Cincoro Gold Tequila

Cincoro Tequila has unveiled its fifth expression, the ultra-luxury Cincoro Gold. A blend of Cincoro Blanco, Reposado, Añejo, and Extra Añejo, this rare bottling reflects the signature hallmark of all four Cincoro tequilas, namely richer blends with toasted oak profiles and long, complex finishes.

NBA owners Jeanie Buss of the Lakers, Wes Edens of the Bucks, Emilia Fazzalari and Wyc Grousbeck of the Celtics, and Michael Jordan of the Hornets launched the Cincoro brand in 2019. Since then, the company has sold 1.5 million bottles across the country.

“We began with a mission to create the world’s finest tequila and Cincoro Gold delivers on that mission,” said Emilia Fazzalari, Cincoro chief executive officer and co-founder.  “We are committed to innovating to bring to market truly special and exceptional expressions that redefine luxury tequila.

“Cincoro Gold joins only a handful of 100% de Agave Gold tequilas. This rare tequila blends all four Cincoro expressions, with generous amounts of Cincoro Extra Añejo tequila, which is barrel aged for more than 40 months. The result is an intense flavor experience, with notes of sweet honey, toasted oak, vanilla, and dried fruits. The Cincoro Gold experience is reminiscent of a finely aged scotch or cognac,” added Ms. Fazzalari.

Cincoro Gold will be available beginning in October 2022, with the first release limited to 4,000 cases. The expression will be presented in the brand’s distinctive, five-sided bottle with a gold finish.

The creation of all Cincoro expressions begins with the harvesting of agave plants, at least seven years of age, from the most rugged terrain in both the highland and lowland regions of Jalisco, Mexico. The agave is then slow cooked and fermented for six days. The distilling process is also consistent for all Cincoro expressions.  All the brand’s tequilas begin as Cincoro Blanco and are then aged in American whiskey barrels.

Cincoro Gold is priced at $349.99 per 750ml bottle. For more information, head over to the brand’s official website.

In October 2020, Cincoro launched its first-ever limited edition offering, “The Number Series.”

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