Milagro has relaunched its ultra-premium Select Barrel Reserve Tequila, aka Milagro Select. To celebrate the makeover, the iconic spirits brand will select three individuals to have their home bars reimagined into a perfect refuge for at-home entertaining by noted designer and home entertainment expert Athena Calderone, Founder of EyeSwoon.
Milagro Select offers a modern approach to traditional Tequila. Always rooted in modern Mexico, the new look recalls the bright, bold spirit of Mexican architecture, such as work by architect and engineer Luis Barragán, known for his sleek lines and vibrant colors.
“Milagro Select is a celebration of heightened experiences and the beauty and dynamic spirit of modern Mexico,” said Jill Palais, Senior Brand Manager, Milagro Tequila. “In developing a new look for our award-winning tequila, it was only natural to look to artists, architects and innovators who have all helped shape Mexico for inspiration.”
Each bottle, engraved with a Blue Agave plant, features a vibrant pop of color. The Tequila, known for its agave-forward and smooth taste, is available in three variants: Silver, Reposado, and Añejo, each with their own bold signature color, blue, orange, and yellow, respectively. Earlier this year, Silver received a gold medal at the 2020 San Francisco World Spirits Competition.
“Milagro Select is best enjoyed during the unexpected moments of playfulness and pleasure in life, whether that’s on a sandy beach, out at your favorite bar, or at home,” added Palais. “Of course, with people spending more time at home now, which for many is doubling as an office and cocktail bar, creating a proper entertaining refuge has become more important than ever. We felt Athena’s approach, aesthetic and talent made her the perfect partner to help make this a reality for three fans of Milagro Select.”
Beginning October 14, 2020, U.S. residents 21 years of age and older can create videos showing their at-home bars and why they want to work with Athena specifically, using the #MilagroSelect #Entry #Contest hashtags. Milagro and Athena will choose three people to receive a stylish home bar makeover to include the items winners need, like a bar cart, glassware, bar accessories and more, valued at a minimum of $2,000.
Throughout October and November, Milagro Tequila and Brand Ambassador Jaime Salas, will share select cocktails and mixology tips. Milagro Select features three expressions: Silver, priced at $39.99; Reposado, costing: $44.99; and Añejo, on sale for $54.99.