375 Park Avenue Spirits has partnered with Misunderstood Whiskey as they expand distribution across the United States. The partnership between the New Jersey-based spirits brand and the U.S. sales and marketing company, which is a division of the Sazerac company, will begin October 1, 2020.
Misunderstood Whiskey vaulted to success thanks to their Ginger Spiced Whiskey. It all started as a kitchen recipe by childhood friends, JD Recobs and Chris Buglisi. Misunderstood is an American Whiskey blended with all natural ginger for a mellow finish. The Whiskey can be enjoyed neat or on the rocks, and is also a versatility option when it comes to creating cocktails.
“We’re extremely humbled to join Sazerac’s 375 Park Avenue Spirits Portfolio,” said JD Recobs, Co-Founder of Misunderstood Whiskey. “We couldn’t have asked for a better group of people to work with and are confident that 375 Park Avenue Spirits and Bond & Royal will play a major role in the continued success of Misunderstood. We’re thrilled to take our brand to the next level and share Misunderstood with the rest of the Nation. It’s going to be a lot of fun!”
“We’re excited to have partners who understand and align with our company’s vision to create the whiskey for everyone,” added Chris Buglisi, Co-Founder of Misunderstood Whiskey. “With 375 Park Avenue Spirits and Sazerac’s infrastructure behind Misunderstood, we can focus on product innovation, brand strategy, and connecting more with our amazing customers who are the backbone of the brand.”
Under this agreement, 375 Park Avenue Spirits and Sazerac Company’s Bond and Royal craft division will assume responsibility for all sales, distribution, and will support the brand’s marketing efforts.
“Misunderstood is a brand that’s in the early stages of its life cycle and that youthful exuberance permeates from the brand and is central to what creates such a loyal base of consumer evangelists. The success that Chris and JD have been able to achieve in that brief window is a testament to the strength of the brand and the stewardship they’ve provided,” said Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “The meteoric rise of the category is well documented and we feel strongly that this brand is ripe to become one of the next rising stars.”