Moët Hennessy has unveiled a rosé housed in a flat bottle made from “prevented ocean plastic.” It’s a first for Côtes de Provence and the luxury drinks maker.
The bottle is made from recycled material collected from coastal areas. Therefore, it’s not completely transparent and there’s a faint cloudiness to the appearance. Additionally, it is light and flexible, a far cry from the general heavy feel of traditional fine French rosé bottles
The new format makes for a lower carbon footprint than its glass equivalent, making the bottle more suitable for outdoor drinking occasions and events. It also contributes to the removal of plastic pollution from ecologically-sensitive coastal areas.
The wine inside the new plastic bottles is called Galoupet Nomade and hails from Château Galoupet–one of 18 Cru Classé estates in Provence–which Moët Hennessy acquired in May 2019. No berry that goes into this new wine has had any synthetic product used on it, which should lead to the wine receiving organic certification in the near future.
As for the reason the group decided to bottle a wine in plastic, that is connected to the positioning of Château Galoupet as the most eco-friendly wine producer possible – one that plans not only to be a testbed for environmentally-friendly viticulture, but also a hot spot for biodiversity and bee life, as well as the site of a carbon positive winery.
The bottle is made by Packamama, formerly known as Garçon Wines, and is fully recyclable. It weighs 63 grams–almost 10 times lighter than a standard rosé bottle–and, due to its flat shape being 40% spatially smaller than a circular format, it is more efficient to pack and transport.
The Galoupet Nomade rosé is priced at £20.
For more information, head over to the brand’s official website.