Moët Hennessy has opened a French cinema themed area in London department store Selfridges in order to tap into the rise in popularity of rosé Champagne. Between now and June 2022, the luxury wine and spirits purveyor has opened Rosé Lumière.
Rosé Lumière comprises a shop and bar that sells and serves pink drinks from Veuve Clicquot, Moët & Chandon, Ruinart, and Château d’Esclans. The area also serves as a space for hosting “educational experiences” such as tasting flights and cocktail masterclasses with mixologists.
The art deco design features neon signs and classic cinema-style trailer hoardings presenting each rosé wine as film titles. The aim of the installation is to “to inspire and guide guests in their choices.”
Wines and drinks on offer:
Wine tasting flights:
- Moët & Chandon Rosé Impérial, Veuve Clicquot Rosé, Ruinart Rosé, £40
- Prestige Flight Moët & Chandon Grand Vintage Rosé 2013, Veuve Clicquot Vintage Rosé, Dom Perignon Rosé,, £60
- Château d’Esclans Flight Whispering Angel Rosé, Rock Angel Rosé and Garru, £35
- Moët & Chandon Rosé, £14
- Whispering Angel Rosé, £14
- Veuve Clicquot Rosé, £14
Wines/Champagnes by the glass:
- Veuve Clicquot Rosé £21, Rich Rosé £24, and Vintage Rosé £27
- Moët & Chandon Rosé £20, Ice Rosé £21, and Vintage Rosé £25
- Ruinart Rosé £24
- Château d’Esclans, Whispering Angel Rosé £12, Rock Angel Rosé £15, and Garrus Rosé £40
“Each house in our portfolio has its own rosé story and personality,” said Ethan Boroian, Moët Hennessy UK Champagne ambassador. “From Ruinart as the first officially sold rosé in 1764, to Madame Clicquot creating the rosé d’Assemblage style that everyone knows today. This is a wonderful opportunity for us to showcase these stories to Champagne lovers.”
“The French were the pioneers of cinema,” said Boroian, explaining the idea behind the theme. “The first cinematic screening took place in Paris in 1895, and the Nouvelle Vague in the 50s and 60s led the way in new approaches to editing visual style and narrative.”
The brand hopes to leave a lasting impression, giving guests “an appreciation for the rosé styles from our leading Champagne Houses” that will, like stars of the silver screen, last the ages. “If there are three things that you might associate with France, it would probably be Champagne, cinema and, certainly today, rosé wine,” said Boroian.
Rosé Lumière will run at Selfridges until June this year, with opening times from 10am to 9pm every day, except Sunday, when it’s open from 11:30am to 6pm.