Pallini Limoncello will finally be available in the United States, thanks to a new partnership with Lucas Bols USA. The family-owned Italian brand is Rome’s only remaining spirit producer.
Founded in Abruzzo, Italy in 1875, Pallini’s signature Limoncello is a natural liqueur made from Sfusato lemons, exclusive to the Amalfi coast, and is the fastest growing limoncello brand in the world. Pallini also makes Limoncello Cream, Peachello, and Raspicello.
“In each market we look for the best partners and we are delighted that we can team-up with Lucas Bols in the US market,” said Micaela Pallini, Presidente Pallini SpA. “I firmly believe that Lucas Bols USA is well-positioned to successfully grow our brand further due to their deep understanding of the US market and excellent network, especially in the on-trade.”
“We are thrilled to welcome Pallini to the Lucas Bols USA family,” said Brett Dunne, Managing Director Lucas Bols USA. “The brand has an incredibly strong retail presence that will be an asset to the rest of our portfolio and we look forward to executing our proven on-premise market penetration to further Pallini’s success in the US.”
Pallini is one of the oldest Italian liquor and fruit syrup manufacturers. Lucas Bols’ portfolio consists of more than 20 global brands across a range of spirits, including liqueurs, genevers, and gin in the U.S. market.
Under the five-year agreement, Lucas Bols has obtained the national distribution rights for Pallini and will work together with their executive team to further build and distribute the brand in the United States with a comprehensive sales and marketing strategy.
Liqueurs are certainly on the rise these days with varieties such as Amaro and Chartreuse seeing increased global popularity, but according to the 2020 International Wine & Spirits Competition there are a number of other flavored distilled spirits we should be on the lookout for. Impressively, 8 eight liqueurs were awarded Outstanding Gold medals at this year’s edition of the annual award competition, including a limoncello from the Netherlands.