Patrón Tequila has teamed up with London private members’ club Annabel’s to create a limited edition bottle to raise money for the Amazon rainforest. The move is part of the Annabel’s for the Amazon initiative, which has committed to planting a million trees by March 2023.
Created by Annabel’s, the design for the Annabel’s x Patrón Reposado bottle is inspired by the members’ club and the Brazilian rainforest. The bottle and box use the club’s Jungle Bar for its design and features hand-drawn illustrations that cover the mirror-panelled walls of the room. The packaging is fully recyclable.
On September 30, 2021, the venue will host celebrities, members and environmentalists for the inaugural Annabel’s for The Amazon event, which aims to help save the rainforest. Hosted by The Caring Family Foundation in collaboration with One Tree Planted. the organisations hope the event will help to plant one million trees by March 2023, equivalent to approximately 600 hectares of forest restored and equal to 4.2 Hyde Parks.
Proceeds from the sale of the limited edition bottle will be donated to the reforestation of the Brazilian rainforest.
The bottle is available exclusively to buy from Selfridges’ website and stores for £85 ($117 USD) per 700ml bottle. Each bottle sold will plant 22 trees.
In addition, three Patrón Amazon cocktails will be available at Annabel’s during September, with the partnership planting an extra 10 trees for each drink sold.
For more information, head over to Annabel’s official website.