Patron Pantry is here and it’s ready to deliver budding bartenders all the ingredients they need to make professional level cocktails. The ultra-premium Tequila brand has paired up with Amazon so that the new wave of at home bartenders can get what they need for every cocktail.
Patron collaborated with a number of mixologists from across the globe–all of which have taken part in the Patron Perfectionists cocktail competition. Consumers can choose between three cocktail recipes created by Allan Suárez from Mexico City, London’s Giulia Cuccurullo, or Vancouver denizen Jared Schmidt.
From there, purchasers can choose which cocktails they want and the ingredients will be simply dropped on your doorstep. Every kit includes a recipe card and each cocktail caters to a different type of Patron variety.
In reality, it really is a great service to the home cocktail maker who doesn’t need an entire bottle of this or that just to make one night worth of drinks. In our mission to make the perfect Skinny Margarita, we’d love not to have to buy that specific agave brand or a whole bottle of that hard-to-find, expensive Triple Sec.
Joanna Botwood, marketing director, Europe, at Patrón explained, “With consumers increasingly shopping online and shifting to cocktail deliveries and drinks at home, we have been working to elevate the user journey. The Patrón Pantry on Amazon reflects the increasing consumer demand for making simple but delicious drinks at home from ingredients that are easy to find. It has given us a platform through which we can continue to showcase the bartending talent within our community, on new channels for the on-trade. We see this as an innovation that anticipates what the next chapter of online shopping looks like, with a wider shift to experience-led formats enabling consumers to customise purchases and activities.”
We’re sure Patron is the first of many companies who begin pushing more directly to the quickly growing home bartending market. But it seems the ultra-premium Tequila brand is one step ahead when it comes to delivering.