For Cinco de Mayo, Patrón and famed streetwear designer John Geiger have teamed up once again to launch the limited-edition Patrón x John Geiger GF-01 sneakers featuring a colorway and rare materials inspired by the brand’s agave fields in Jalisco, Mexico.
The co-branded kicks reflect Geiger’s signature street style, enriched with his ‘g’ logo, while uniquely incorporating imagery of the iconic Patrón bee and classic green and white colorway throughout using specialty leather inspired by agave fields in Jalisco.
“I’m consistently inspired and impressed by Patrón. I loved working with them last year on our streetwear collection and this is another collaboration truly driven by passion,” said John Geiger, designer. “It was only fitting to go bigger and better for Cinco de Mayo with an epic sneaker drop that takes the designs we created with them last year to the next level. I was really inspired by the green that you’ll see in the leather detailing, evocative of the heart of Patrón, the agave pinas from the fields in Jalisco, Mexico.”
Chloe Lloyd-Jones, VP Marketing of Patrón Tequila, added, “Patrón has a captivating energy that brings like-minded partners together with us; these collaborators become part of our familia. Sharing a passion for craft and bold innovation, Patrón is excited to be teaming up with John again to bring this unique offering to life in time for Cinco de Mayo, a moment that is all about gathering with great company and great cocktails.”
The limited-edition Patrón x John Geiger GF-01 sneakers are dropping on 5/5 at 5PM EST on Geiger’s official website. They retail for $250 and will be available while supplies last.
In January, Patrón teamed up with BlockBar to launch its first-ever NFT, unlocking a bottle of the limited-edition Patrón Chairman’s Reserve. Back in October, the brand announced the release of its latest aged expression, Patrón Sherry Cask Aged Añejo.