Patron Tequila has unveiled their first-of-its-kind Patron Virtual Gift Wrapper. Through augmented reality (AR) technology, users can create personalized, virtual bottle wrappers when gifting Tequila this holiday season.
The Patron Virtual Gift Wrapper allows those interested to accompany their gift with a personalized digital wrapper to elevate the gifting experience. As it turns out, the iconic Tequila is one of the most gifted spirits in the country.
To begin the virtual gift wrapping process, users can head over to the virtual bottle wrapper official site via their desktop or mobile device. From there, they will be able to choose from seven different holiday-inspired wrappers, upload personal photos and add customized text to both sides of the bottle. Festive emojis and Patron inspired stickers are also available. Once finalized, the user will receive a link that they can share with a recipient via text, email or social media.
Once the recipient receives their link, they’ll be able to see their custom gift wrapping come to life by holding their phone camera over their box of Patron. If the recipient doesn’t have a box handy, they can simply focus the phone on any surface, and they will see their custom gift wrapping appear. When viewing their custom design, the recipient will have the opportunity to video or snap still pictures of their custom wrapper showcasing the experience so they can share on social media or keep it as a memory.
The Patron Virtual Gift Wrapper can be used on any smartphone or tablet eliminating the extra step of having to download an app. Most AR experiences currently available are gate-kept by the process of downloading an app onto a device and this experience bypasses that hurdle for consumers. In a first for the spirits industry, we have put the ability to create augmented reality content in the hands of the user by pairing user generated content with Web-based AR renderings that generate in real time. This system provides an accessible consumer journey so those that are 21 or older can enjoy the function, wherever they are and on whatever device they’d like.
“This holiday season will be like no other we have experienced before and our goal at PATRÓN is to keep people connected,” said Adrian Parker, Global Vice President, Marketing for Patron Tequila at Bacardi Global Brands Limited. “At PATRÓN, we have always strived to create memorable experiences often leveraging new technology to interact, engage and educate. With the PATRÓN Virtual Gift Wrapper, we are providing gifters the opportunity to create custom and personalized gift wrapping to connect with their friends and family this holiday season, while also fostering memories that go beyond the last sip.”