Pernod Ricard has acquired a majority stake in ready-to-serve cocktail brand Cockorico via its French subsidiary for an undisclosed sum. The brand Cockorico creates a range of high-quality cocktails, including classics such as old fashioned, negroni, cosmopolitan, and mojito.
Founded in Lyon, France in 2019 by spirits and hospitality experts Marc Bonneton, Julien Maurel and Geoffroy Clavel, Cockorico can only be purchased in France.
“We are delighted to begin this partnership with Cockorico, which has experienced exceptional growth since its creation,” said Philippe Coutin, chairman of Pernod Ricard France. Adding, “We firmly believe that we will achieve even more together by leveraging both the strength of our distribution network and our expertise in ready-to-serve products. Our collaboration also opens up opportunities to develop new projects together through the combination of our highly complementary innovation capabilities.”
Bonneton continued, “We share common values with Pernod Ricard centred around ‘conviviality,’ stringent quality requirements and excellence of our products. We are very excited about this strategic alliance in ready-to-serve. When we created Cockorico three years ago, we sought to make premium cocktails more widely available. Driven by a passion to create, we have been able to innovate to meet new expectations of our customers and consumers. From tomorrow, thanks to the Pernod Ricard distribution network, we will continue and accelerate our development.”
Pernod Ricard has been expandning its business of recent. Last year, the French conglomerate created a dedicated business unit for American whiskey, dubbed The American Whiskey Collective, to manage marketing and production of its premium, challenger American whiskey brands.
For more information on Cockorico, head over to its official website.