Armando Christian Pérez, better known by his stage name Pitbull, has been announced as the Espanita Tequila global brand ambassador and its strategic adviser.
“It’s an honour to partner and collaborate with the Espanita Tequila brand. We’re proud to be part of a brand that has won so many awards and have been drinking and sending Espanita to family, friends and business partners around the world. We’re excited to join this brand on its exciting journey,” said Pitbull.
As part of his appointment, Pérez will receive equity in the brand and is said to be committed to the “continued growth of Espanita and its family of artisanal, ultra-premium tequilas.”
“The popularity of tequila in the US and globally is on the rise as consumers shift their preferences towards super-premium, 100% Blue Agave brands,” said Marina Wilson, president and founder of Espanita Tequila. “Positioning Espanita in the fastest growing price segment of the tequila industry, we hope to make our spirits accessible to tequila lovers both in domestic and international markets and encourage them to enjoy artisanal tequila both as sippers and in a variety of mixed drinks”.
Adding, “Armando’s love for the spirit of Espanita and his enthusiasm for the brand is inspiring for everyone who works on the team.
“Mr Worldwide is a creative visionary and this collaboration will generate global opportunities for Espanita Tequila. Armando’s personal creed of tenacity and grit, and his determination to continually connect with his audience, encouraging people to reach their full potential, is as contagious as his music.”
Espanita Tequila is handcrafted from 100% Blue Agave and grown at high elevations in Jalisco’s Highlands. The brand currently comes in blanco, reposado, and añejo expressions. To purchase the Tequila for yourself, head to the brand’s official web store.
Pitbull partnership with Espanita Tequila seems the rapper join a slew of celebrities who have entered the alcohol game, including The Rock who launched his own brand, Teremana Tequila, late last year.