Post Malone and Jägermeister have teamed up to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been impacted over the last year titled “Night Lights.” This new initiative is the next phase of the German spirit brand’s #SAVETHENIGHT initiative and features exclusive content and intimate conversations meant to drive global awareness around the cultural significance of nightlife to local communities.
Shot by director Zachary Heinzerling, “Night Lights” finds Post reflecting on moments and interactions sorely missed, and what it means to him to bring life back to nightlife.
“So many awesome fans and artists have stepped up to support venues and communities that have been struggling,” said Post Malone. “I’m excited to join the party with Jägermeister and celebrate music and nightlife across the world.”
“We are thrilled to partner with Post Malone on our shared #SAVETHENIGHT mission – to create the best and most memorable nights now and in the future,” said Chris Peddy, Chief Marketing Officer Mast-Jägermeister US. “Post’s dedication to paying tribute to the people who make nightlife possible is a testament to his passion and commitment to our community. We are so proud to partner with him to help make this vision a reality around the world.”
Post Malone will participate in an exclusive, intimate virtual meet and greet via a Meister Drop in on the #SAVETHENIGHT platform, and chat with a few lucky fans.
Post Malone will also share his own nightlife story as part of Jägermeister’s “Our Stages, Our Stories” content series, speaking to his early days as an artist and the importance of independent venues as a launchpad for his career. Through “Our Stages, Our Stories” Jägermeister and NIVA (National Independent Venue Association) are helping to preserve the country’s most historic and iconic venues by shining a light on the individuals and stories that make up the heart and soul of the industry.
Jägermeister is built on the shoulders of nightlife and the artists, creatives and bartenders who have worked tirelessly to support the rituals of night. At the start of the pandemic, Jägermeister knew the negative impact it would have on these communities. As a result, Jägermeister launched its global #SAVETHENIGHT program which has included various charity initiatives to raise money for those whose passion, skill and hard work fuel and inspire the nightlife economy. #SAVETHENIGHT also raises awareness for the situation of thousands of creatives as well as the people that deeply miss going out and celebrating.
For more information on initiative, visit the #SAVETHENIGHT official website.
In March, Jägermeister announced Jägermeister Cold Brew Coffee Mini Meisters. Launched in 2020, Jägermeister Cold Brew Coffee is the latest iteration from the brand, and is now available in a single serve shot size 20ml bottle, sold in a “10 Shots-to-Go” pack.