Blisswater Industries Private Limited has introduced Rahasya, a craft Vodka inspired by the mysticism, heritage, and folklore of India. Currently available exclusively in Goa where it is produced, the new offering will soon to be released across India.
Rahasya is the brainchild of Varna Bhat, a first-generation entrepreneur who comes from a creative industry background of branding, events and experiential marketing. With Rahasya, Varna looked to create a premium product that is distinctly Indian. “The intention was to create a product from India for the world with pride in India’s rich and glorious civilizational brilliance,” says Varna.
From Kashmir to Kerala, Rahasya looks to instill a hint of nostalgia in anyone who has grown up in India or spent a considerable time here. Crisp notes with a refreshing after taste, this Vodka is made from Indian grain and best enjoyed on the rocks.
Speaking at the launch of Rahasya, Varna Bhat – CEO & Founder, Blisswater Industries Private Limited said “The new Indian consumer takes pride in what is Indian, not just in terms of being manufactured in India but something that speaks of India in its identity. Rahasya is for the self-confident Indian generation that believes in the premiumness of a homegrown product.
She added, “Rahasya has been launched keeping in mind the growing popularity of white spirits in India. Conceived with the objective to create a product that represents India and with a lot of careful research on India’s ancient traditions, we created this unique blend.”
The company’s vision is to take the taste of India to the world. The product is targeted at the new age consumer who is aspirational and well-travelled yet strongly rooted to the ethos of India.
By the end of 2021, Rahasya will be available across India with an outlook for further distribution in the near future, looking to make the vodka available overseas as early as mid-2021.