Redbreast has launched the limited edition Project Wingman Bird Feeder Bottle. The Irish Distillers-owned brand is selling the special case alongside bottles of Redbreast 12 Year Old Whiskey.
“After much anticipation, we are extremely excited to launch the beautifully crafted whiskey casing that has been specially designed to double up as a bird feeder,” said Laura Hanratty, head of prestige and speciality brands at Pernod Ricard’s Irish Distillers unit. “We worked closely with Bird Life International to ensure the bird feeder honours our mission of helping to protect not only robins, but all common birds, as we move into the colder months and food begins to become scarce.
“We are thrilled to provide this at no additional cost to Redbreast fans across the globe and simultaneously further support the work of Bird Life International by donating €15 for each limited edition bottle sold.”
The Redbreast Project Wingman Bird Feeder Bottle is available to purchase from the Redbreast official website for €60 ($71 USD) on bottles of Redbreast 12 Year Old, the case can be removed from the bottle and filled with bird feed, and hung outside. €15 ($18 USD) from the sale of each product is donated to conservation charity BirdLife International.
“Not only is the whiskey casing beautiful, it will also help support our feathered friends throughout the cold winter by providing them with a valuable source of food,” Patricia Zurita, CEO, Bird Life International. “Whether they’re garden birds or migratory birds passing through, all species will benefit from this, not just robin redbreasts. This bird feeder will also spread awareness of the simple, yet important, things we can all do to help protect birds whilst also raising vital funds.”
Last month, Redbreast unveiled a new advertising campaign featuring an animated version of its iconic Robin Redbreast mascot. Developed using CGI technology, Robin Redbreast’s new look is carved from wood, paying homage to the maturation process and wood casks that help make Redbreast Whiskey.