NewsRooster Rojo Tequila Coming To The United States

Rooster Rojo Tequila Coming To The United States

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Amber Beverage Group will launch Rooster Rojo Tequila in the United States. The news comes following the announcement that the Luxembourg-based company extended its distribution partnership with Pacific Edge Wine and Spirits.

Pacific Edge Wine and Spirits began distributing Amber Beverage Group’s Kah Tequila brand in the U.S. in June 2020, and will now also do the same for Rooster Rojo Tequila in the States.

“This is a great day for Rooster Rojo as we are entering the biggest Tequila market in the world,” said Mantas Zlatkus, global brand director of Rooster Rojo Tequila. “Our experience in trade shows, including Vinexpo New York 2020, shows that there is a great interest in this brand, and we hope that American consumers will appreciate the smooth and authentic taste that our hard-working team in Mexico has achieved.”

Created by Arturo Fuentes Cortes, Fabrica de Tequilas Finos master distiller, Rooster Rojo Tequila is made from 100% Blue Weber agave. The Tequila is blended with water that has been filtered through Mexican silver – the first brand to use this technique. They produce a Blanco, a Reposado, and an Anejo.

“We are thrilled to continue our partnership with Pacific Edge through the inclusion of Rooster Rojo in their portfolio,” said Angela Bosco, Amber Beverage Group brand director US. “Their category expertise and proven track record is essential in expanding the brand’s footprint in the US and establishing the foundation needed to create strong consumer awareness and pull-through.”

In November, Amber Beverage Group brand Cross Keys Gin launched a limited edition Sea Buckthorn Gin. The new offering honors its provenance and the craftsmanship of the Baltic States. Bottled at 38% ABV, Cross Keys Gin Sea Buckthorn delivers a contemporary twist on the spirits classic four ingredients of Juniper, Rosemary, Chamomile, and Linden blossoms, now enriched with Sea Buckthorn flavor.

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