Indian craft gin makers Samsara have unveiled Vale of Paradise, the latest addition to the brand’s New World Experiment series. The series has helped make the brand one India’s fastest-growing craft gin brands.
The New World Experiment series, an initiative by brand-owners Spaceman Spirits Lab, is “dedicated towards uncovering lesser-known stories from various corners of India and bringing them to aspirational and experimental consumers,” says a press release. As part of this innovation, the company has launched Samsāra ‘Vale of Paradise’. The gin draws uses botanicals sourced fromt the Kashmir Valley.
“Brand Samsāra aspires to celebrate the inherent human passion for curiosity, wanderlust and self-expression,” said Mr Aditya Aggarwal, Founder and Managing Director, Spaceman Spirits Lab Private Limited. “Vale of Paradise is a quintessential manifestation of this ambition and promises a multi-sensory, immersive and bespoke experience to gin-aficionados in India and across the globe.”
Samsāra Gin Vale of Paradise was distilled using eleven botanicals that include Himalayan Juniper Berries, Hemp Seeds, Vetiver Grass, Rose Petals, Cardamom, Cubeb Berries, Coriander, Angelica, Orris, Cassia, and Secret Citrus. After this, the gin is again distilled with local Kashmiri Kahwa and Saffron Ribbons.
Under the New World Experiment series, the company had previously released ‘The City of Pink’, India’s first Pink Gin, which has been well-received, making
In the first phase of the launch, Samsara Vale of Paradise gin will be made available in Goa, followed by other prominent markets. For more information, head over to the brand’s official website.
