Sanghera Rum Company has launched Five Rivers Indian White Spiced Rum. The new offering is “the world’s first dry Indian spiced rum,” according to the London-based brand.
Five Rivers Indian White Spiced Rum is made with sugarcane grown on the Sanghera family’s farm in Punjab, India, and is redistilled with Indian spices including cardamom, cassia, cloves, coriander, and ginger. It is bottled at 40% ABV and made without added sugar or flavorings.
The Rum derives its name from Punjab, which literally translates as “The land of five rivers.” It is in the foothills of the Himalayas, where these five mineral-rich rivers start their journeys, nourishing the land as they flow into spiritual India, meeting in Punjab.
On the nose, the Rum offers aromas of fruit and citrus. The palate features notes of sweet clove, cinnamon and cardamom, while the finish is described as long and peppery. It is recommended served with tonic water over ice.
“Rum has soared in popularity over the last year, but its long-standing Indian heritage and methods of production aren’t widely known,” said Taj Sanghera, founder of the Sanghera Rum Company. “India is the largest sugar-producing country in the world, and we’re proud to bring the world’s first dry white spiced rum to the UK.
“We wanted to elevate the quality of the spirit and created Five Rivers for the western palate, in a similar way to gin, but with unmistakable Indian flavours distilled into an Indian white spiced rum that can even be enjoyed neat.”
Five Rivers brought in Amit Sood, who has 25 years’ experience in the drinks industry, as a brand ambassador. He said: “Being part of a brand with such strong heritage is a real honour and I’m excited to spread the message that India is the birthplace of sugarcane cultivation and the true home of rum.”
The Rum is priced at £34.95 ($48 USD) and can be purchased via the brand’s official website.