NewsSarah Michelle Gellar Partners With Yellow Tail Pure Bright

Sarah Michelle Gellar Partners With Yellow Tail Pure Bright

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Sarah Michelle Gellar has partnered with Yellow Tail to promote their newest collection of wines, Pure Bright. The new trio of low calorie, Australian white wines stars a Chardonnay, a Pinot Grigio and a Sauvignon Blanc.

Yellow Tail Pure Bright is part of the trending “better for you” wines category. The Sauvignon Blanc and Pinot Grigio are each 80 calories per glass and just 8.5 percent ABV, while the Chardonnay comes in at 85 calories and 9.6 percent ABV.

PURE BRIGHT

“It begins with the grapes, which are specially cultivated, and picked at exactly the right moment to maximize brightness and acidity,” says a press release. Yellow Tell winemakers use proprietary blending techniques and gentle reverse osmosis to reduce alcohol content and ultimately calories while maintaining all of the original flavor. 

 “Until now, lower calorie wines have been seen as light on flavor. That was a trade-off we weren’t willing to make,” said John Casella, managing director of Yellow Tail parent company Casella Family Brands, in a statement from the brand. “We took the opposite approach, ensuring great taste and then working our way backward to deliver on making it lighter.”

Apparently, Gellar fell in love with Australia’s white wines while filming Down Under. “I think for me it was more about the experience of being able to document a time and place with taste,” Gellar told Wine Spectator. “You learn a lot about a culture, a city and a country based on what they drink. … [The Pure Bright lineup has] a very specific flavor profile. Yellow Tail kept the essence that makes a wine beautiful.”

She added, “Like many busy moms I’m constantly multi-tasking. But at the end of the day, I want to lighten things up a little,” Gellar said. “Pure Bright tastes great and is the perfect way to bring some balance back into my life.”

All three wines in the Yellow Tail Pure Bright collection are priced at $7 per bottle.

For more information, head over to Yellow Tail’s official website.

Over Halloween, Sarah Michelle Gellar teamed up with Apothic Wines.

PURE BRIGHT wines Fruit Cookie Pizza with Maple Ricotta
PURE BRIGHT Pinot Grigio paired with Fruit Cookie Pizza & Maple Ricotta.

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