Simon & Schuster and McBride Sisters Collection have announced the launch of the Black Girl Magic Wine & Book Club. Book clubs have been rising in popularity for years with an estimated more than 5 million book club members in the US alone, and 70-80% are all-female. With that in mind, the Black-owned wine company and publishing giant are putting a new spin on the concept by offering some bold Wines alongside a bold book.
Inspired by McBride Sisters Collection wines of the same name, the new club invites book lovers and wine enthusiasts to enjoy two bottles of the brand’s most popular wines – Black Girl Magic Riesling and Merlot – while poring over one of Simon & Schuster’s most anticipated titles, such as the inaugural selection The Final Revival of Opal & Nev by Dawnie Walton. The first 50 Book Club members will receive the title ahead of its commercial release and all purchasers will be invited to an exclusive chat with the author and the founders of McBride Sisters Collection, Robin McBride and Andréa McBride John, in May to discuss their thoughts on the novel.
The Final Revival of Opal & Nev, the fictional oral history of an unlikely rock duo – unapologetically Black, avant-garde singer Opal and quirky British songwriter Nev – who shot to fame in 1970s New York, and the secret that lies at the peak of their stardom. The book has been hailed as “utterly fresh” by Oprah.com and “as musical and revolutionary in tone and structure as it is in content” by New York Times bestselling author Jason Reynolds. Author Dawnie Walton has won multiple fellowships and earned her MFA from the Iowa Writers’ Workshop. Previously she worked as an executive-level editor for magazine and multimedia brands including Essence, Entertainment Weekly, Getty Images, and LIFE.
“We are excited to partner with McBride Sisters to employ new ways to find readers for our books,” said Sienna Farris, Vice President of Multicultural Marketing at Simon & Schuster. :The Black Girl Magic Wine & Book Club is a fantastic opportunity to support Black-owned businesses and Black voices simultaneously.”
Robin McBride, Founder and President of McBride Sisters Collection, added, “We are always looking for new ways to elevate the wine experience for our customers. And curling up with a great book and a delicious glass of wine sounds like the perfect way to spend a Saturday.”
For $89, participants in the inaugural Black Girl Magic Wine & Book Club will receive:
- One bottle of McBride Sisters Collection Black Girl Magic Riesling
- One bottle of McBride Sisters Collection Black Girl Magic Merlot
- An advance hardcover first edition of The Final Revival of Opal & Nev
- Complimentary ground shipping
For more information, head over the book club’s official webpage.