Smirnoff is launching a new flavored vodka in the United Kingdom, dubbed Raspberry Crush. The new offering is set to hit shelves on July 12.
Smirnoff Raspberry Crush comes in a deep red color with bright turquoise labeling that certainly makes it eye-catching. Details on the recipe and process behind the vodka remain scarce, but we imagine that if you’re a fan of their other flavored offerings, this will also be up your alley.
“The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category,” said Head of Smirnoff Nick Payman. “Smirnoff, a renowned and trusted brand, is perfectly placed to do this as well as recruit new audiences to vodka. The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on.
“The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses in creating fun, delicious serves.”
The launch of Smirnoff Raspberry Crush will be supported with a £2.93m marketing investment to “disrupt the market and make a distinctive entrance to the category.”
You’ll be able to pick up a bottle of Smirnoff Raspberry Crush for £16.50 beginning July 12.
For more information, head over to Smirnoff’s official website.
Earlier this month, Smirnoff expanded its Seltzer line with the addition of a mango and passionfruit flavor. Diageo launched the brand’s hard seltzer range last June.
In April, Smirnoff unveiled a new flavored vodka for the summer of 2021, Smirnoff Pink Lemonade. Bottled at 30% ABV, the flavored vodka is infused with pink berries — specifically raspberry and strawberry — so you get another fruity element in addition to lemon. The new limited-edition offering is already in stores.