Snoop Dogg has officially entered the celebrity alcohol game with the release of Indoggo Gin. The hip hop icon’s brand new spirit is made from seven premium botanicals and infused with all-natural strawberry flavor.
Indoggo was developed by the King of “Gin & Juice,” in partnership with his friend and spirits veteran, Keenan Towns of Trusted Spirits and Prestige Beverage Group
“I can’t wait for the world to taste my remix on gin! When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem,” said Snoop Dogg. “When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
Indoggo is certified gluten free, distilled five times, and has no added sugar. Light on juniper, the Gin features orange, coriander, and cassia botanicals to give it a taste of strawberry and citrus with a slightly sweet and fruity finish.
Indoggo is ideal for sipping on the rocks with a squeeze of lime or mixing with tonic or juice. Snoop has created his own signature cocktails including:
- 2 oz INDOGGO Gin
- 3 Muddled Strawberries
- .75 oz Lemon Juice
- .5 oz Simple Syrup
- Top with Crushed Ice
- Garnish with Sliced Strawberry
The Laidback Gin & Juice
- 2 oz INDOGGO Gin
- 2 oz Pineapple Juice
- Top with Club Soda
- Garnish with Strawberry Slices
Keenan Towns, Co-Founder of Trusted Spirits, added, “We’re so excited to partner with Snoop and Prestige Beverage Group to make Snoop’s and our dream a reality. INDOGGO stands out from any other gin in the world because Snoop, the “Gin Connoisseur” took two years to develop the juicy and refreshing taste profile. His dedication to the brand makes him the perfect partner.”
“From Risata Wines to Kinky Beverages, Prestige Beverage Group has a long and storied history of launching and building industry leading brands,” said Scott Schilling, General Manager and CMO of Prestige. “We couldn’t be more excited to team up with Snoop and Trusted Spirits to launch INDOGGO and turn the stodgy world of gin on its head.”
Snoop Dogg will first launch Indoggo Gin in his home state of California in late September and then continue to hit markets across the United States through early 2021. It will be available in 750 ml and 50 ml bottles with suggested retail pricing of $29.99 and $1.99. Right now it can be pre-order via ReserveBar.