Absolut
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Absolut extends beyond fruit flavors to share sweet honey vodka Absolut Hunni, a new honey-flavored vodka, has been launched in the UK. Landing on shelves and behind bars beginning January 2024, the new drink from…
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Absolut vodka has teamed up with Swedish House Mafia to create a signature cocktail for the Coachella Valley Music and Arts Festival, which is running from April 15 until April 24 in Indio, California. The…
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Absolut Vodka has collaborated with Social Studies to create a holiday kit inspired by the cocktail of the moment, the Espresso Martini. The Social Studies x Absolut Espresso Martini kit is designed for anyone looking…
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Absolut Vodka and the Tomorrowland festival have teamed up to create a limited-edition bottle that’s special for 2021. The Absolut x Tomorrowland 2021 bottle illustrates the brands’ shared values of inclusivity and diversity. It is…
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Last month, Absolut unveiled the latest edition to its lineup, Absolut Watermelon Vodka. Now, to celebrate the release, the Swedish vodka brand is giving one lucky fan the chance to check out of their day-to-day…
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Drag Superstar Scarlett Bobo is set to return to the screen with her documentary “Underneath the Empire,” which was produced by Absolut Vodka in collaboration with the Absolut Empire’s Ball competition. “Underneath the Empire” gives…
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Absolut has unveiled a Watermelon Vodka. The new flavored offering from the Pernod Ricard-owned brand follows the growing demand for watermelon-flavored alcoholic drinks. According to Pernod Ricard, Demand for watermelon-flavored alcoholic beverages has grown 63%…
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As a Valentine’s Day in the COVID-era approaches, Absolut is launching Drink Responsibly, #LoveResponsibly, a campaign that asks people to share what loving responsibly looks like to them in a world where connecting with others…
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Absolut Vodka has released its 2021 edition bottle, its most sustainable design to date. The new vessel from the Pernod Ricard-owned brand is made with 60% recycled glass. The blue glass of the sustainable 2021…
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Absolut has teamed up with luxury menswear brand clothsurgeon to unveil ‘Absolut T Project.’ The new collaboration with the London-based clothing brand follows the Swedish Vodka company’s long history of supporting the arts and working…