Hard Seltzer
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This month, Primer Electrolyte Charged Hard Seltzers will become the first beverage brand to give drinkers of their products a choice when it comes to how much alcohol they want to consume with the introduction…
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Løs Sundays has announced the launch of their new Sparkling Tequila Seltzers. The four ready-to-drink beverages will debut in select markets across the United States. The Løs Sundays hard seltzers are crafted with the brand’s…
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Hornitos Tequila Seltzer and acclaimed celebrity nail artist Chaun Legend have come together to help seltzer fans avoid a nail-cracking catastrophe. The pair have created a series of easy tips and tricks to keep those…
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If you love Coors and have equal affection for ice cream your wildest dreams are about to come true. Coors Seltzer is about to deliver the Coors Seltzer Orange Cream Pop – a booze-infused ice…
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Smirnoff has expanded its Seltzer line with the addition of a mango and passionfruit flavor. Diageo launched the brand’s hard seltzer range last June. Smirnoff Seltzer Mango and Passionfruit is made up of Smirnoff No.…
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Actress Alyson Hannigan has teamed up with Sparkling Ice Spiked Hard Zeltzer for its Shatter Your Expectations campaign. The new campaign is made up of a series of social content that showcases everyday moments that…
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Ellie Goulding has acquired a “significant” stake in hard seltzer brand Served. The RTD brand is produced in Herefordshire, England, where Goulding grew up. Coming in at 4% ABV, Served is made by infusing sparkling…
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Bud Light Seltzer is celebrating the return of summer by launching a new limited-edition Bud Light Seltzer Retro Summer pack. To add to all the fun, for the first-time in the brand’s history, fans can…
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Bud Light Seltzer is introducing the new Bud Light Seltzer Iced Tea Variety Pack. The new offering follows the January addition of Bud Light Seltzer Lemonade to the brand’s RTD range. The new variety pack…
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Just in time for Asian American and Pacific Islander Heritage Month, Lunar is launching its new “Heritage” line of hard seltzers. The new collection is dedicated to exploring deeply authentic flavors that pay tribute to…