Hard Seltzer

  • Amass Launches Three Botanical Hard Seltzers

    Amass has launched its first line of ready-to-drink (RTD) Hard Seltzers in three flavors, Surfer Rosso, Faerie Fizz, and Sun Sign. Amass Hard Seltzers utilize alcohol from fermented organic cane sugar plus natural botanical extracts.…

  • Truly Launches Punch Hard Seltzer Range

    Truly Hard Seltzer has launched Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors to create a juice-forward hard seltzer offerings. Available nationwide starting May 10,…

  • White Claw Launches New Flavors and Higher-ABV Hard Seltzer Surge

    White Claw has announced the launch of two new innovations just in time for summer: White Claw Hard Seltzer Variety Pack Flavor Collection No 3 with three new flavors and White Claw Hard Seltzer Surge,…

  • Smithworks and Blake Shelton Launch Hard Seltzer Lemonade

    Smithworks and Blake Shelton have announced the launch of Smithworks Hard Seltzer Lemonade. Inspired by the quintessential All-American taste of summer and the trending ready-to-drink category, the new Hard Seltzers from the Pernod Ricard-owned brand…

  • Hornitos Launches Tequila Seltzer

    Hornitos Tequila has announced the launch of its own tequila-based ready-to-drink beverages, Hornitos Tequila Seltzer. The hard seltzers are set to hit shelves across the U.S. beginning this week. Hornitos Tequila Seltzer combines real Plata…

  • Topo Chico Hard Seltzer will hit shelves this month

    Topo Chico Hard Seltzer its set to hit shelves later this month. The read-to-drink beverage blends purified spiked sparkling water and natural flavors with minerals added for a crisp, refreshing finish. The drink will be…

  • White Claw Introduces Hard Seltzer Iced Tea

    White Claw has added to its arsenal of ready-to-drink offerings with the addition of Hard Seltzer Iced Tea – a hard seltzer iced tea made with sustainably sourced brewed tea. White Claw Hard Seltzer Iced…

  • Spindrift Spiked Joins Hard Seltzer World

    Spindrift is joining the wild Hard Seltzer world with the launch of Spindrift Spiked. The lightly carbonated hard sparkling water is made with real ingredients, no synthetic natural flavors, sweeteners or additives. “When we entered…

  • Volley Tequila Seltzer To Expand Distribution To Massachusetts And Rhode Island

    Volley has expanded its distribution and appointed M S Walker to service its new Massachusetts and Rhode Island markets. The hard seltzer brand plans to roll out in several new markets across the United States…

  • Diageo Buys Lone River Hard Seltzer Brand

    Diageo has purchased Lone River. Founded in 2019 by Texas local Katie Beal Brown, the hard seltzer brand is inspired by the Ranch Water cocktail.  Speaking of the drink, Brown said: “We started Lone River…