Tanqueray 0.0% has joined the rapidly growing alcohol-free sector. Alcohol-free and low alcohol choices are expected to deliver 23% of total adult drinks growth over the next three years, according to the iconic Gin brand.
Tanqueray 0.0% has been crafted using the same distinct blend of botanicals used in the making of Tanqueray London Dry Gin, including juniper, coriander, angelica. and licorice.
Founded in London in 1830, Tanqueray has always been driven by founder Charles Tanqueray’s spirit for exploration and innovation. Tanqueray 0.0% joins a the brand’s range, which already includes Tanqueray London Dry, Tanqueray No. Ten, Tanqueray Rangpur, Tanqueray Flor De Sevilla, the newly released Tanqueray Blackcurrant Royale and several other limited editions.
“Our expert innovation team has combined years of expertise and historic Gin distilling knowledge to create a credible alcohol-free experience,” commented Tanqueray Master Distiller Terry Fraser. “As one of the bestselling premium gin brands in the world, we know that Tanqueray 0.0% is an experience that our fans will not want to miss. The liquid has a flavour that shines through in sophisticated cocktails and when mixed with classic tonic water, meaning you do not have to compromise on quality and taste if you choose not to consume alcohol.
“Created by distilling the same botanicals used in Tanqueray London Dry Gin, the botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Tanqueray in a delicious alcohol-free alternative. This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they’re expecting from Tanqueray when they choose not to drink alcohol.”
Tanqueray 0.0% is also a low-calorie option for those choosing to moderate, with only 6kcals per 50ml.
The alcohol-free spirit will be made available for purchase beginning in March 2021 across Spain and the United Kingdom. It will be priced at £16 per 70cl bottle and may be purchased at Waitrose, Morrisons and Sainsbury’s in March and in all other national supermarkets from April.