Tanqueray has announced it will be rolling out a number of new products during the first half of 2021, including Blackcurrant Royale Gin. The Diageo-owned brand will also release two ready-to-drink canned cocktails.
Bottled at 41.3% ABV, Tanqueray Blackcurrant Royale Gin will launch this month. The Gin is inspired by Charles Tanqueray’s travels to France and blends the brand’s London Dry Gin with French blackcurrants, vanilla and black orchid. It will be available on Amazon beginning February 4 and rollout across select supermarkets around the UK on February 17. The expression plans to reach on-trade later in 2021.
In April, Tanqueray London Dry Gin and Tanqueray Flor de Sevilla Distilled Gin will become the base for two new canned cocktails. The 250ml cans will combine the spirits with tonic water.
The brand also announce that it will be launching Tanqueray Rangpur Lime Distilled Gin with revamped packaging in April. The renamed Rangpur Lime gin will come in new lime green packaging to make it stand out on the shelf.
“The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants,” said Adrienne Gammie, marketing director for gins at Pimms & Baileys. “Tanqueray has always been commended for its taste and quality – and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market.
“We continue to see a huge trend in customers seeking new formats – especially in the pre-mix category. The new can formats provide convenience to the consumer, whilst being able to enjoy a high-quality serve at home.”
Last August, Tanqueray unveiled three new canned cocktails: Tanqueray Gin & Tonic, Tanqueray Rangpur Lime Gin & Soda, and Tanqueray Sevilla Orange Gin & Soda.
The three new flavors offer straightforward ways to enjoy one the world’s most-popular Gin brands. The Tanqueray Gin & Tonic is made with Tanqueray London Dry Gin and aromatic tonic water. The Tanqueray Rangpur Lime Gin & Soda is made with Tanqueray Rangpur Distilled Gin (which is distilled with limes) and soda water. The Tanqueray Sevilla Orange Gin & Soda feaures Tanqueray Gin as the base, Seville orange flavors (along with other natural flavors) and soda water.
