Tequila Avión has unveiled a new immersive audio experience that marries crystal-clear tequila and crystal-clear sound. Drawing inspiration from the global listening room phenomenon, the brand has introduced the Avión Listening Experience – in celebration of its latest release, Avión Reserva Cristalino. The one-of-a-kind sonic journey incorporates actual sounds of the tequila-making process in Mexico to deliver a multi-sensorial tour through the craftsmanship and clarity of crystal clear Avion Cristalino tequila.
Kicking off with an invite only event series in New York City hosted by NBA player Iman Shumpert, legendary audio engineer Danny Keith Taylor, and Carlos Andrés Ramirez of Tequila Avión, attendees are immersed in the quality of the Avión Reserva tequilas through the lens of elevated sound. Shumpert serves as host, guiding attendees through the evening while also debuting a curated playlist inspired by the experience that is also available online.
“Music has always been a safe haven for me to be my most unapologetic self and with that being said, the Avión Listening Experience is one I resonate with and is one that highlights the craft and clarity of the brand’s premium tequila while adding to bliss,” said Shumpert. “As Co-Curator of the Avión Listening Experience, I had the pleasure of working closely with the brand to create a one-of-a-kind audio journey that truly marries the quality of Avión Reserva Cristalino tequila.”
Consumers will then have the opportunity to enjoy the Avión Listening Experience from the comfort of their own home, as Tequila Avión has created a limited-edition kit that will provide everything one needs to feel fully immersed in the sounds of the tequila-making process. This includes a modern turntable with built-in speakers and Bluetooth streaming, pressed vinyl with the curated sonic journey, a bottle of Avión Reserva Cristalino, rocks glasses and custom ice molds. The not-to-miss kits are available for purchase exclusively on ReserveBar ($295, plus shipping).
The Avión Listening Experience pressed vinyl features sounds directly from the Avión distillery and agave fields, co-curated by Keith Taylor and Ramirez. Individual tracks and compositions follow the order of the tequila-making process and highlight the craft in the production of the Avion Reserva Range. From the agave piña harvest, cooking and distilling, filling the barrels and finally the bottling line, each step in the process has its own unique sound.
“As someone who has had the honor of being involved in the creation of Avión Reserva Cristalino, I was thrilled to be part of the Avión Listening Experience and help to intertwine the taste of the clear liquid with the sounds of our agave, taken directly from Mexico,” said Carlos Andrés Ramirez, Tequila Avión Brand Advocacy Manager. “Through the Avión Listening Experience, we’re able to bring a piece of Mexico and the Avión distillery straight into people’s homes, all while they sip on the highest quality tequila.”
For more information, head over to the brand’s official website.