NewsTequila Komos Adds Four Industry Veterans To Executive Team

Tequila Komos Adds Four Industry Veterans To Executive Team


Tequila Komos has added four top industry veterans to its executive team. Last year, the brand unveiled its first offering, an Anejo Cristalino that has been aged in white wine barrels. The Tequila brand comes from Master Sommelier Richard Betts, who previously founded wine labels Betts & Scholl and Scarpetta as well as Sombra Mezcal, and entrepreneur Joe Marchese.

Joining the Komos executive team are Ria Soler, Daniel Udell, Eric Villalobos, and Paola Bianchi:

  • Ria Soler has joined as Director of Education and Advocacy, after stints with Pernod-Ricard, Chivas Regal, Peroni, Absolut, Frederick-Wldman, and most recently working as the Brand Manager at Sweet & Chilli where she was the agency Portfolio Manager for several Diageo initiatives.
  • Daniel Udell has joined as Brand Director. Prior experience includes working on BULLDOG Gin, Campari Global (Wild Turkey), WhistlePig, Gambrinus (BridgePort Brewing) and Treaty Oak.
  • Eric Villalobos was named Regional Sales Director – West, after several years building and developing luxury spirits in the Western US and California, most notably Clase Azul at Chopin Imports.
  • Paola Bianchi joins the team as Regional Sales Director – East, bringing 10+ years of experience at Southern Glazer’s Wine & Spirits.

“Casa Komos Brands Group is thrilled to bring in such a talented group of new hires to join the Tequila Komos team,” said Sean Hartnell, President, Tequila Komos. “With these new additions to our executive team, we are well-positioned to continue our category-leading growth and answer the tremendous demand for our Añejo Cristalino and our Reposado Rosa.”

We sat down with Betts to discuss Tequila Komos, how his life spent around wine influenced their creations, and what’s so unique about the company’s process.

In February, Casa Komos Beverage Group unveiled a new rose agave spirit offering, Tequila Komos Reposado Rosa. In January, Molson Coors teamed up with Casa Komos Beverage Group to launch tequila-based, ready-to-drink canned cocktail Superbird in the United States. The agreement marked the American drink giant’s first foray into spirits-based ready-to-drink (RTD) canned cocktails.

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